RIchmond christian school
Richmond Christian School is a tri-school campus, offering education for children ages Pre-K - Grade 12. Serving the Richmond community for over 60 years, RCS has a rich history!
Our goal was to respect the history of Richmond Christian School, while also introducing a fresh brand to build on for years to come.
Brand Strategy & Consulting
One of the challenges that RCS was facing was bringing brand consistency between their three campuses. We were up for the challenge and delighted to have the opportunity!
Considering the depth of history with RCS, we began the rebranding process with a brand audit, assessing their visual and digital brand touchpoints. From there, we worked with the RCS team to build a manageable brand strategy.
The design work followed, creating a logo that would encompass the school-wide brand, but also a secondary logo design that could be used to identify each campus. The brand design extended to brand guidelines, visual identity, apparel design and more!
Our work was completed with a staff-training workshop, equipping their team to incorporate the newly developed RCS brand across all touchpoints.