Koi Dragon Creative
Reimagining a globally experienced brand through the power of storytelling.
Reimagining a globally experienced brand through the power of storytelling.
As a globally experienced brand performance collective, Koi Dragon Creative fuels its passion by transforming clients' brands into powerful success stories. However, even the most insightful agencies sometimes require an external lens, which led Koi Dragon Creative to seek a fresh perspective and realignment for their own brand narrative and visual identity.
Recognizing the powerful narrative at the heart of Koi Dragon Creative, we focused on translating the inspiring legend of the koi fish into a visually rich and compelling brand experience.
Featured Service One
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
Featured Service Two
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
Featured Service Three
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
For Koi Dragon, it was all about igniting transformation.
We amplified the significance of the koi fish transforming into a dragon, highlighting themes of perseverance, determination, and transformative power – core tenets of Koi Dragon Creative's mission as a leading brand transformation agency.
The custom logo was conceived to visually represent the pivotal journey of the koi to the dragon. Strong, geometric shapes were interwoven with fluid lines, symbolizing the agency's blend of strategic precision and creative agility. The deliberate choice of bold orange and black was made to evoke feelings of strength, resilience, and impactful change.
Our strategy for digital assets centered on showcasing the compelling brand narrative. We aimed to seamlessly integrate the distinctive colours and imagery into all online materials, reinforcing brand recognition and engagement.
For the launch video, we developed a captivating soundscape designed to narrate the brand's story autonomously. This auditory experience was paired with striking visuals and a meticulously crafted logo animation, creating an immersive and memorable introduction to Koi Dragon Creative.
The result?
A powerful and evocative representation of their unique value proposition. The rich imagery and compelling story resonate deeply, effectively positioning them as a leading force in brand transformation. The cohesive visual system and engaging introductory video successfully capture the essence of their brand, setting a strong foundation for future growth and impact.
Brand Development
Brand Positioning & Design, Storytelling, Copywriting
Creative Design
Visual Identity, Logo Design, Custom Iconogrpahy Package
Digital Marketing
Social Media Content Creation, Custom Video Content with Customized Soundscape Design, Digital Marketing Package
Website Design
Custom WIX Website Design (Created in collaboration with our signature Brand Intensive Program)
