Pockit
Building a national brand from the ground up
Building a National Brand from the Ground Up with Pockit Self Storage
Pockit Self Storage is proud to offer some of the best self-storage solutions across Canada.
We partnered with Pockit Self Storage to develop a complete brand identity and digital presence from its initial concept stage for Pockit Self Storage, a company aiming to provide leading self-storage solutions across Canada. This included everything from foundational brand elements to ongoing digital marketing support.
A Collaborative Journey from Concept to National Presence
Our partnership with Pockit Self Storage began in 2017, offering a unique ground-level opportunity to shape every facet of their brand. Collaboration was central to our process, working closely with the Pockit team to bring their vision to life.
We were involved in every aspect of building the Pockit brand from its inception. This included collaborative decision-making on crucial creative elements such as colour selections that convey trust and accessibility, font choices that balance professionalism and approachability, and compelling copywriting that clearly communicates their value proposition.
We created a range of marketing materials designed to effectively reach their target audience and build brand awareness across Canada.
Our partnership with Pockit Self Storage extended beyond the initial brand creation. We provide ongoing support for both their paid and organic social media accounts. Our services include crafting compelling post copy, strategic scheduling to maximize reach, creating visually engaging post designs and dynamic reels, and providing strategic account analytics to inform and optimize their social media efforts.
Guiding the overarching brand strategy, we ensured that all elements worked together cohesively to establish a strong and recognizable national brand for Pockit Self Storage.
The result?
The strong brand foundation we collaboratively built, coupled with a user-friendly digital presence and consistent social media engagement, has been instrumental in Pockit Self Storage's success. The cohesive brand identity and ongoing digital marketing support have effectively positioned Pockit Self Storage as a trusted and accessible solution in the Canadian self-storage market.
Brand Development
Market research, target audience identification, brand positioning, project naming, overall creative direction, and creative strategies for scalable brand growth.
Creative Design
Comprehensive brand guidelines and visual identity, copywriting and messaging, and art direction of external vendors.
Print & Digital Marketing
All print and digital marketing collateral, including posters, flyers, brochures, online and offline ad campaign designs, social media content creation and account management, website UX and layout design.
Multi-Site Experience Design
Exterior and interior site signage, hoarding signage, wayfinding signage, identification signage, display signage, vehicle wraps, merchandise design, uniform design, and packaging design.
