Our Approach To AI: Four Ways We Benefit From Embracing AI In Design

By: Jenn Ennis

The talk around AI is everywhere, isn't it? It's rapidly reshaping industries and sparking conversations about the future of work in every sector. In this rapidly evolving landscape of change, we wanted to share our perspective on AI and explain how we thoughtfully integrate it into our own operations at JDCO. Because the truth is, AI isn’t going anywhere anytime soon.

Think of AI as Your Business's Moving Sidewalk to Enhanced Efficiency and Service.

Ever felt that rush at a big international airport? You've just landed, and your next flight is miles away at the other end of the terminal, with hardly any time to spare. Just when you think you might have to sprint, there they are: those moving sidewalks. You step on, and suddenly, that daunting distance feels manageable. You're still walking, still moving your feet, but you're getting to your gate, your destination, with a newfound ease and speed.

That's exactly how we see Artificial Intelligence (AI) at Jennis Design. It's not about AI doing all the work for you. Far from it. Just like that moving sidewalk doesn't magically transport you to your plane, AI doesn't remove the need for your own effort or your clear vision. You still need to know your destination – your goals, your strategy, your unique message. But once you've set that course, AI acts as an incredible assistant, propelling you forward with greater efficiency and precision. It helps you get where you're going faster.

So, how does this "moving sidewalk" translate into real benefits for your daily work and the service you provide?

• Faster Workflows & Smarter Support: Imagine cutting down the time you spend on routine, everyday tasks. AI can handle things like organizing data, drafting initial reports, or sorting through customer questions. It can even help us build more efficient systems behind the scenes. At JDCO, our creative heart beats with human ingenuity. Our team pours years of experience, creativity, and fresh ideas into crafting amazing, custom-designed graphic materials that (we hope) our clients love. AI simply frees us up to focus our human talent on the deep thinking and artistic vision that truly sets our Clients apart.
  

• Elevated Client Service: Think about getting instant answers or support, no matter the time of day. AI-powered chatbots can answer common questions around the clock, making sure your clients always feel heard and helped, or quickly direct more complex issues to the right person on our team. For instance, at JDCO, we use AI-enhanced tools like ManyChat for our social media direct messages. This helps us respond quickly and streamline communications, ensuring that we provide the best customer service experience possible. We still jump in the DM’s to engage in conversations, and we always leave our own comments on profile feeds.
  

• Insightful Decision-Making: We’re big on data at JDCO. AI has an incredible knack for sifting through massive amounts of data at lightning speed. This means we can uncover trends, understand customer needs, and gain insights that would take ages for a human to find. With this intelligence, we can make more informed, data-driven decisions that lead to better results for your business. Specifically, we lean on AI tools to analyze web performance and social media analytics. This lets us pinpoint exactly what content resonates and what solutions will help our clients achieve their best business outcomes.
  

• Optimized Resource Use: By making processes smoother and giving us clearer insights, AI helps us see where our time and effort are best spent. This means less wasted energy and more focus on what genuinely matters: delivering top-notch work. As a team deeply committed to human-to-human connection, it's vital that our people focus on the creative work and building strong client relationships. That's why we rely on platforms like Monday.com to handle the backend administrative tasks, ensuring our human talent is always focused on where they can make the biggest creative impact.

AI won’t replace you. But it will outpace you, unless you learn to use it.

At JDCO, we truly believe AI isn't here to replace the spark of human creativity or the value of personal connection. Instead, it's a powerful ally. It's that moving sidewalk that helps us, and in turn helps our clients, navigate the fast-paced business world with greater speed, efficiency, and ultimately, success. We are still at the helm, steering the ship, and our creativity fuels the design, but by leveraging AI, we hope to reach our destination faster, delivering more value every step of the way.

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