UB Group
Building a legacy of trust and innovation
Modernizing Marketing Outreach for The United States Navy Region Southwest (NRSW).
The United States Navy Region Southwest (NRSW) sought a fresh and modern approach to revitalize its marketing and partnership development processes. They needed to create engaging materials that honoured their history and service while effectively communicating complex information to potential partners, ultimately aiming for increased engagement and revenue.
As a design partner collaborating with Koi Dragon Creative, who led the strategic overhaul, our role was to translate their vision into compelling and accessible visual solutions. We focused on creating a suite of design assets that would modernize NRSW's outreach efforts.
Blending tradition with modern innovation.
The centrepiece of this transformation was the NRSW Partnership Playbook and its accompanying digital assets, including a dynamic Pitch Deck. Our design approach was guided by the following principles:
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Honouring Heritage with a Modern Edge: We were mindful of the US Navy's rich history and service, ensuring our designs paid due respect to this legacy. Simultaneously, we aimed to inject a modern and creative aesthetic to elevate their outreach efforts and capture contemporary audiences.
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Visually Compelling Experience: Recognizing the need to make complex information digestible and engaging, we focused on creating visually appealing layouts and incorporating strategic use of the traditional American colour palette.
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Strategic Use of Colour and Infographics: To enhance clarity and engagement, we introduced complementary pops of colour to highlight key information and incorporated impactful infographics. These visual elements transformed dense data into easily understandable narratives.
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Consistent Design Language: Throughout the Playbook and the accompanying Pitch Deck, we maintained consistent design cues, ensuring a unified and professional brand experience for the audience. The Pitch Deck served as a key companion to the Playbook, reinforcing the core messaging in a visually dynamic format.
As a Canadian, woman-owned agency, we were proud to bring an outside perspective to this significant project. Our diverse team leveraged its varied experiences and creative strengths to deliver standout design solutions that offered a fresh and innovative approach to NRSW's outreach.
The result?
The collaborative partnership between Koi Dragon Creative and our agency resulted in the creation of impactful design assets that successfully modernized the USA Navy Region Southwest's marketing and partnership development process. The visually compelling Playbook and Pitch Deck effectively communicated their message, leading to:
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Increased Engagement: The modern and accessible design fostered greater interest and interaction with potential partners.
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Higher Revenue: Enhanced communication and engagement contributed to more successful partnership development and increased revenue streams.
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Strong Foundation for Future Growth: The revitalized marketing materials provided NRSW with a robust and contemporary foundation for continued growth and outreach in the years to come.
Brand Development
Brand Strategy, Collaboration, and Partnership
Creative Design
Graphic Design, Information Design
Print & Digital Marketing
Print & Digital Brochure, Digital Pitch Deck, Forms & Package Guide
