Creating Space for a Story: Crafting The Apcon Group Experience Centre for a seamless immersive journey.
When Apcon Group set out to create their new Experience Centre, the vision extended far beyond real estate. It was about crafting an environment where innovation, trust, and forward-thinking design could live in harmony—an immersive brand experience that brought future developments and the Apcon story to life in a tactile, emotional, and cutting-edge way.
Despite the challenges of a highly limited physical footprint, our team saw possibility rather than constraint. We designed a space that guides visitors through a narrative—from the first welcome at a lush living wall to interactive storytelling powered by augmented reality (AR). Every inch was intentionally curated to maximize flow and spark engagement without feeling crowded.
Featured Service One
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Featured Service Two
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Featured Service Three
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This space needed to be small in footprint, but expansive in imagination.
Upon entering, guests are met with a living wall that merges natural textures with digital innovation. Embedded within it is an AR code that opens into a virtual garden, instantly expanding the sensory experience and setting the tone for Apcon’s blend of nature, technology, and intentionality.
From there, the journey continues through a meticulously crafted space: a feature wall highlighting current and future developments, a large-scale custom map designed to evolve as the brand grows, and an interactive touch screen that bridges tactile and digital seamlessly. AR integrations throughout—video content, render overlays, and dynamic storytelling—unlock deeper insight into each project without relying on physical clutter.
By blending traditional materials with forward-looking digital layers, the Experience Centre becomes more than a showroom—it becomes a manifestation of Apcon’s core values: boldness, clarity, growth, and innovation.
What began as a spatial constraint transformed into a brand opportunity: a new kind of experience centre where design, storytelling, and technology meet—and where every visitor walks away with a deeper connection to the brand.
We designed the experience centre from the inside out—crafted to guide, built to adapt, and infused with Apcon’s commitment to innovation. This wasn’t an off-the-shelf solution; it was a custom-built environment where every material, module, and interaction served a strategic purpose. A space made not just to impress, but to immerse.
Sales Gallery Design
Complete sales gallery design and pre-press package including sales path, custom graphics, material selections, custom pieces, and pre-press management.
Custom AR Experience Design
Concept-to-execution AR integration, including interactive storytelling, spatial alignment, and digital asset creation. Designed to expand the experience beyond physical limits and bring Apcon’s vision to life in immersive, memorable ways.
