Elevating Urban Rental Living: Crafting the Crossing at Belmont Brand
Crossing at Belmont set out to redefine what rental living could look like in Langford’s Westshore—offering quality, community, and convenience in one modern package. As the first purpose-built rental development introduced to the award-winning #MyBelmont community, Crossing needed a brand identity that felt fresh and exciting, yet aligned seamlessly with the overarching master brand.
JDCO partnered with Ledcor Properties to lead full-scope creative direction and brand development for Crossing, positioning it as the premier rental community on Vancouver Island. See how our holistic brand experience drove record lease-up.
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Bringing bold creative direction and seamless digital tools to a rental community that redefines urban living on Vancouver Island.
Our goal: to position Crossing as the new benchmark for aspirational rental living on Vancouver Island.
From web presence to wayfinding, we crafted a holistic brand experience that speaks directly to young professionals, couples, and families looking for connection, quality, and style in one place. The result was a vibrant and versatile identity that helped the project lease up in record time.
We didn’t just brand a building—we brought a lifestyle to life. Crossing at Belmont was designed to feel like more than a place to rent; it’s a place to belong. Every design choice, from playful yellow accents to intuitive signage, worked together to tell a bigger story: that urban living can be joyful, connected, and elevated—without compromise.
Brand Development
From logo and colour palette to messaging and print collateral, every piece of the Crossing brand was built to feel urban, elevated, and deeply rooted in the broader #MyBelmont story. Blues conveyed trust and professionalism, while vibrant yellows added a playful spark—reflecting the energy and optimism of a growing community.
Full-Scope Creative
Creative direction, copywriting, floorplan stylization, print and digital campaigns, signage, and beyond. Every touchpoint was crafted to align with the broader Belmont vision while helping Crossing stand out as a vibrant, self-sustained lifestyle destination within the masterplan.
Print & Digital Marketing
Strategic marketing materials designed to build brand recognition and drive lease-up momentum. From eye-catching brochures and rental packages to scroll-stopping digital ads and social content, every asset was tailored to reflect the Crossing brand’s energy, clarity, and community-driven appeal—online and offline.
Website Design
A fully responsive website designed to do more than just showcase listings. We created a modern, user-friendly platform with a dynamic backend that allowed property managers to update availability in real time—bridging the gap between marketing and operations while staying on brand.
