Ksana
Building a brand that shows what it means to enjoy the moment
Life is made of moments. These short spans of time that collectively form the memories of our lives. That’s why Ksana is built for every moment.
We partnered with Vansoho Developments to build a brand identity and execute a comprehensive marketing strategy for Ksana, a new real estate development in beautiful Port Moody, British Columbia.
For Ksana, our whole creative approach revolved around this central idea of 'moments' – those little slices of life we wanted to celebrate. It wasn't just a tagline; it really guided everything we did. From the moment we landed on the name 'Ksana' and built the brand strategy around embracing these everyday moments, it shaped every piece of the puzzle.
Featured Service One
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
Featured Service Two
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
Featured Service Three
Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.
For every moment.
Our print marketing collateral was meticulously crafted to evoke a tangible connection. The brochure featured a sophisticated satin matte finish for enhanced tactile engagement, strategic spot varnish to accentuate key visuals and messaging, and a symbolic die-cut window on the cover, serving as an initial invitation to explore the Ksana experience. This was complemented by a concise feature sheet insert providing essential property details.
Digitally, our campaigns were designed to seamlessly convey the essence of 'the moment' through engaging online advertisements and impactful transit displays. To establish a strong physical presence, we developed prominent hoarding signage that introduced the Ksana brand and its core message to the community. The user experience was paramount in our website design, which prioritized clear navigation and comprehensive information architecture. For interactive engagement, we also developed touchscreen interfaces.
Recognizing the importance of spatial understanding, we transformed complex architectural plans into clear, visually accessible representations of the 33 distinct floor plans. The Ksana Sales Gallery was conceived as an immersive brand environment, where every element was carefully curated to embody the 'For Every Moment' philosophy, creating a memorable and inspiring experience for prospective buyers. This included bespoke elements such as a custom icon clock and marketing flip boards.
The consistent application of an arch design motif across various brand elements served as a visual metaphor for framing and cherishing significant moments, reinforcing the central brand narrative.
The result?
Our comprehensive and strategically driven creative approach was instrumental in establishing a unique and compelling brand narrative for Ksana. By focusing on the overarching story of "moments" and translating this vision across a diverse range of marketing materials and experiences, we successfully positioned Ksana as more than just a real estate development, but as a place where life's precious moments can unfold.
Brand Development
Market research, target audience identification, brand positioning, project naming, and overall creative direction.
Creative Design
Brand and visual identity, copywriting and messaging, and art direction of external vendors.
Print & Digital Marketing
All print and digital marketing collateral, including floorplans, brochures, realtor kits, custom map illustrations, site signage, hoarding signage, wayfinding signage, online and offline ad campaign designs, email marketing design, touchscreen design and development, website design and development.
Sales Gallery Design
Complete sales gallery design and pre-press package including sales path, custom graphics, material selections, custom pieces, and pre-press management.
