Some projects ask for a website. This one asked for a platform.
TELUS Living is a new arm within TELUS, created to imagine thoughtful rental communities through the lens of connection, technology, and place. Because this program was built from scratch, JDCO’s role went far beyond design. We partnered as creative consultants to shape the strategy, the systems, and the infrastructure that a fast-growing portfolio requires.
For TELUS Living, we created a web experience that feels unmistakably TELUS while giving TELUS Living its own voice. This site was launched with live community pages and a clear path to inquire, and, most importantly, we created a framework from the ground up that can scale quickly and gracefully as projects are added across regions.
Featured Service One
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Featured Service Two
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Featured Service Three
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Modular by design, human by default.
We began by defining the information architecture and content model for a “site of sites”: a master framework with modular page templates that let each community stand on its own while remaining cohesive within the TELUS ecosystem. The visual language is calm, modern, and mobile-first: disciplined typography, generous whitespace, purposeful motion, and image systems that balance technology with the warmth of real life.
As creative consultants, we didn’t stop at the interface. We built a component library the TELUS Living team can extend; and we devised a CRM solution that connects inquiries to segmented journeys, enabling registration, nurturing, and reporting from day one. Everything was planned with future growth in mind so marketing and leasing teams can work efficiently as momentum builds.
The platform is intentionally simple under the hood and powerful in practice: a clean CMS schema, project-level landing pages that expand into full sites, and hosting configured for speed and reliability. New communities can be launched in days, not months. Floor plans, availability, and stories can be layered in without rework, and brand integrity is protected across every touchpoint.
A calm, confident platform that can run.
The full TELUS Living site is live, introducing the program’s vision and showcasing its first communities with clarity and confidence, all on a digital foundation designed to support years of expansion. What began as a blank slate is now a scalable ecosystem: one master home, many distinct addresses, each built on the same solid framework.
Creative Consulting & Strategy
Program narrative, voice and tone, information architecture, content model, growth systems planning, and brand governance within the TELUS ecosystem.
Digital Product Design
Responsive UX/UI, component library, motion direction, accessibility standards, and performance guidelines.
Website Development & Growth Infrastructure
Custom, modular CMS architecture, project-level templates, “site within a site” structure, and optimized hosting configuration. Inquiry flows, segmentation strategy, integrations, tagging and automation logic, analytics foundations, and reporting enablement.
Ongoing Enablement
Toolkits and playbooks for content updates, launch checklists for new communities, and advisory support as the portfolio scales.
